Haier in 2005

Case Studies | Case Study in Business, Management, Operations, Strategy, Case Study

ICMR HOME | Case Studies Collection

To download Haier in 2005 case study (Case Code: BSTA122) click on the button below, and select the case from the list of available cases:

Buy With PayPal

» Business Strategy Case Studies
» Case Studies Collection
» Business Strategy Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies

Custom Search

Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Chat with us

Please leave your feedback

Case Details:			Price:
Case Code	:	BSTA122	Electronic Format: Rs. 400; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	18 Pages
Period	:	-
Organization	:	-
Pub Date	:	2005
Teaching Note	:	Not Available
Countries	:	China
Industry	:	-

Abstract:

Haier, the Chinese manufacturer, has climbed from the verge of bankruptcy to establish itself as a global brand. Haier manufactures a range of consumer appliances like refrigerators and freezers, air conditioners, dishwashers, microwaves and televisions. Haier exports its products to more than 165 countries. Haier has come a long way since CEO Zhang Ruimin took charge of the government-controlled company in 1984. His first act as CEO was to smash 76 poor-quality refrigerators with a hammer. Since then, the company has evolved into a transnational organization, widely recognized in the world community.

Haier is confident of achieving its short-term goal of becoming one of the world's top three white-goods manufacturers. Will Haier succeed?